What would you do?

So according to this article, a South African commercial has a rugby player eating beans and smelling "stinky." The dry bean growers of the country complained, which makes perfect scents (get it?), because nobody suffers from malodor after eating beans. Except that beans do cause malodor (stinkiness). The Advertising Standards Authority dismissed the complaint on grounds that "[the advertising] plays on an objectively determinable factual reality which cannot be denied..." Wow. They didn't just lose, they stunk up the joint!