Dan Brown's popular best-seller The Da Vinci Code is set to come out in movie form later this year. I remember seeing a commercial for it during the Super Bowl, and maybe one other. Then, the commercials stopped. Why did they stop? Because of a lawsuit that was filed regarding stealing ideas. After suit was filed, the commercials stopped, but news stories ran constantly online, and in the papers. I even heard about it on the news a couple times. How interesting that the plaintiffs would choose now, five months before the movie came out to file suit, when they had years to do so beforehand. Or at least, how interesting that the suit makes press now.
It makes me wonder, is this a legitimate suit? Dan Brown's books, the ones I've read, have come across as a little too fancy with his attempts to display what nifty little trivia bits he knows are. TDVC is heavy on conspiracy theory regarding the illuminati, masons, etc. And I know that some people have heard rumblings about the supposed Da Vinci Code back as far as the 1960's, and don't doubt that it's been around much longer than that. The last point is to demonstrate that perhaps there might not be legitimate merit in the suit, but that's merely a suggestion, as I've done no in depth research of the suit, just a cursory glance. It still won't stop my from postulating here, though. I think that the lawsuit is a sham. I think it was filed simply to drum up attention for the upcoming book. I think that this was a clever attempt to drum up free press and free advertising, so that the studio wouldn't have to spend money on advertising.
It's been done before. Paris Hilton's video that ran all over the news is one example. Harry Houdini's used to excel at getting his name in the news through various acts. According to a recent Wall Street Journal article, many actresses and actors have their own "reporters" who send in staged pictures and press released to take advantage of the media. Is it really a stretch to believe that the makers of the Da Vinci Code wouldn't attempt something of a similar manner?